New Balance sign Joe Root.

After 11 years of service with Gunn & Moore, former World Number 1 batsman, Joe Root, switches his allegiance to newcomers of the crease - New Balance.

 📷 Pro:Direct Cricket

📷 Pro:Direct Cricket

Whilst some sports see athletes switch sponsorships as often as hair styles, cricket rarely sees such a high-profile signing as players traditionally opt for tried & trusted instead of new & unknown.

However, the 24 year old Yorkshireman is currently one of crickets most exciting players, established in all forms of the game and holds a huge fan base thanks to his like-able character, so it's a smart move from the American footwear brand trying to make it in the bat & ball business. Watch this space.