adidas kick 2017 off in style by announcing the signing of Yorkshire and England gloveman Jonny Bairstow.
Previously with Gray-Nicolls, Bairstow switches to adidas who are continuing to flex their muscles in the game after recently securing the kit deal for Surrey CCC and boasting an illustrious list of players who don the Three Stripes. A list that consists of Stuart Broad, James Anderson, Jason Roy, Rohit Sharma, Quinton de Kock and KL Rahul, to name but a few. Strong team.
After the record-breaking year Bairstow has had, it's not surprising he's been tied down to a shiny new contract. Here are some of his numbers from the crease and behind the stumps in 2016...
- 1,470 | Most runs by any wicketkeeper in a year
- 399 | World Test record partnership for the sixth wicket with Ben Stokes against South Africa
- 70 | Most dismissals by any wicketkeeper in a year with 66 catches and four stumpings
- 58.80 | Average in 17 Tests
and here we are struggling to turn 20s into half centuries...
Fast work from adidas who will no doubt reap the rewards once Jonny gets going in 2017 with the new adidas XT range which launches later this month.
This recent signing to a global, multi-sportswear brand again shows how players are starting to move away from specialist, more traditional, names in the industry who can only offer limited product selections rather than the complete package. Brands who can get behind their athletes to build their profile in the game by producing engaging content through commercial and media opportunities, that only they can offer. Just look how Joe Root & Ben Stokes have entered the spotlight since signing for New Balance. Exciting times for the sport.