It's exactly one year today until the first ball will be bowled in the 2019 Cricket World Cup, hosted in England & Wales.
The ICC have kicked off the countdown, with the help of London-based poet Caleb Femi, through a culturally-diverse declaration video that pulls together all nations and shows the promise of the upcoming tournament where the 10 best cricketing nations in the world go head to head.
The 26-year-old poet, who was voted the Young People’s Laureate for London in 2016, has pedigree. He's written and directed short films commissioned by the BBC & Channel 4 previously and poems by the Tate Mordern, The Royal Society for Literature, St Paul's Cathedral, the BBC and the Guardian. Hell of a CV.
It's the first time a cricket governing body has called upon a young, localised artist for promoting a major tournament to the digitally-driven and socially-influenced generation. A big step in the right direction from the ICC, who often seem out of touch with the kids on the street.
The poem is a fine piece of work, and once you give it a listen, read it below. Word for word.