Originally launched as boots in the football market for the 2014 FIFA World Cup and recently updated for EURO 2016 this summer, PUMA introduce their new Tricks range to the wicket. Designed to catch the eye across the T20 format, players such as Yuvraj Singh & Kane Williamson have been sporting the colours in their current IPL campaign.
A bold move from PUMA, but is this a step too far for cricket? We already know that the red ball format caps the amount of colour worn on players' gear so there's no danger of seeing a pair of the evoSPEED spikes's running in to bowl. However, with T20 cricket continuing to grow, this could be a smart move fromthe global sportswear brand who will no doubt capture the attention of millions that watch, from the stands or TV screens. Another sign that cricket is evolving into a more marketable sport.